Setting your brand apart: The power of graphic design for differentiation
In an increasingly crowded marketplace, where competition is fierce and consumers are bombarded with choices, the art of differentiation has never been more vital. Among the multitude of strategies at our disposal, one tool stands out as an indicator of distinction and quality – beautiful graphic design. Online or off, graphic design can elevate a […]
What’s my type?
With tens of thousands of typefaces to choose from, where do you begin? Fonts are like people. They come in a million different shapes and sizes, and all have their own personality. From the equally loved AND loathed Comic Sans (mainly loathed to be fair) to the utilitarian Arial there’s a time and a place […]
When is a good time to rebrand?
Identifying when a business should rebrand is a critical decision that can have a significant impact on its success and longevity. Rebranding involves a strategic overhaul of a company’s image, which can encompass changes in its name, logo, visual identity, messaging, market positioning and more. It takes a considerable investment in time, resources and money […]
The power of effective product branding
Boosting Sales and Driving Engagement In today’s competitive marketplace, time and time again effective product branding has proven to be the differentiating factor for businesses aiming to generate more sales and increase customer engagement. Branding delivers value by creating a distinct identity and perception for products or services, enabling businesses to seperate themselves from competitors. […]
We are the school branding experts
We launched The Agency for Education in 2009. Given the volume of work we had done for the education sector before that point, both directly and indirectly, channelling our marketing through a focussed, more immediately relatable vehicle was the best strategy for continued growth in the sector. The circumstances surrounding how we started in […]
Supporting Correla at Utility Week Live
This week we were supporting our client Correla, at the Utility Week Live exhibition in Birmingham. After all the hard work done over the last few months; evolving the Correla brand to be more representative of the business vision and then creating a raft of new on, and offline collateral – it was good to […]
The importance of not knowing.
With tens of thousands of typefaces to choose from, where do you begin? Fonts are like people. They come in a million different shapes and sizes, and all have their own personality. From the equally loved AND loathed Comic Sans (mainly loathed to be fair) to the utilitarian Arial there’s a time and a place […]
We are rolling out the Ecobat Resources brand in the UK
We have been working with Ecobat Resources to implement a unified international brand at a national level. With massive operations throughout Europe, the United States, and Southern Africa, the Ecobat business had acquired a large number of organisiations all operating as individual brands. Now under American ownership, Ecobat rebranded into 4 clear divisions; Ecobat Resources, […]
We have rebranded!
We have changed over these last few years. In some ways, not exactly what you would call by design — in others, our approach has matured in a way that really can only happen as a result of being around for the best part of 20 years. The work we do has always been brand […]
Transforming Crown Workforce Management’s website
Every day over 400,000 people use a Crown workforce management system to maximise the efficiency of their workforce. We have been working with Crown for many years – originally creating a complete rebrand. In an every changing, fast paced industry, Crown are continually moving forward. The new website was created to truly reflect their position […]
