Five Signs You’ve Outgrown Your Brand
Your business has changed. Has your brand kept up? One of the biggest misconceptions about branding is that it’s something you do once. A new logo. A new website. Some brand guidelines. Job done. The reality is very different. Most businesses don’t suddenly wake up one morning needing a rebrand. It happens gradually. The business […]
The best businesses are often the hardest to explain.
If you’ve spent years developing a product, refining a service or building technical expertise, you’ve probably become exceptionally good at what you do. You may also have become exceptionally difficult to understand. It’s something we see time and time again. Not because businesses lack expertise. Quite the opposite. The more knowledge an organisation accumulates, the […]
2026: Putting brand back at the centre of growth
As we step into 2026, something interesting is happening. After years of rapid digital acceleration, new platforms, AI tools and ever-shorter marketing cycles, businesses are beginning to refocus on something more fundamental: their brand. Recent research from McKinsey & Company reinforces this shift. In its State of Marketing Europe 2026 report, branding was ranked by […]
A decade long creative partnership: Celebrating 10 years with Yale in EMEIA
This year marks a special milestone for us at The Agency — ten years of working side by side with Yale in EMEIA. What started as a professional collaboration has grown into a genuine partnership, built on trust, creativity, and a shared ambition to keep moving the brand forward. Over the past decade, we’ve had […]
Measuring brand impact on a budget
If you can’t read the data, read the patterns. Brand can feel intangible, but the best-performing businesses know it adds real weight to the bottom line. Here are three common questions small teams (and sometimes larger ones) ask us about how to measure the impact of what they do: How do you measure brand impact […]
Brand new brand? What’s next?
A lot of work we do nowadays is helping businesses and organisations figure out what to do next – after the high-fives and the champaign popping launch of a new brand has died down. The presentation went fabulous. The visuals look beautiful. The MD is happy, and everyone is on board. Now what? Who picks […]
Setting your brand apart: The power of graphic design for differentiation
In an increasingly crowded marketplace, where competition is fierce and consumers are bombarded with choices, the art of differentiation has never been more vital. Among the multitude of strategies at our disposal, one tool stands out as an indicator of distinction and quality – beautiful graphic design. Online or off, graphic design can elevate a […]
What’s my type?
With tens of thousands of typefaces to choose from, where do you begin? Fonts are like people. They come in a million different shapes and sizes, and all have their own personality. From the equally loved AND loathed Comic Sans (mainly loathed to be fair) to the utilitarian Arial there’s a time and a place […]
When is a good time to rebrand?
Identifying when a business should rebrand is a critical decision that can have a significant impact on its success and longevity. Rebranding involves a strategic overhaul of a company’s image, which can encompass changes in its name, logo, visual identity, messaging, market positioning and more. It takes a considerable investment in time, resources and money […]
The power of effective product branding
Boosting Sales and Driving Engagement In today’s competitive marketplace, time and time again effective product branding has proven to be the differentiating factor for businesses aiming to generate more sales and increase customer engagement. Branding delivers value by creating a distinct identity and perception for products or services, enabling businesses to seperate themselves from competitors. […]
