2026: Putting brand back at the centre of growth
As we step into 2026, something interesting is happening. After years of rapid digital acceleration, new platforms, AI tools and ever-shorter marketing cycles, businesses are beginning to refocus on something more fundamental: their brand. Recent research from McKinsey & Company reinforces this shift. In its State of Marketing Europe 2026 report, branding was ranked by […]
A decade long creative partnership: Celebrating 10 years with Yale in EMEIA
This year marks a special milestone for us at The Agency — ten years of working side by side with Yale in EMEIA. What started as a professional collaboration has grown into a genuine partnership, built on trust, creativity, and a shared ambition to keep moving the brand forward. Over the past decade, we’ve had […]
Measuring brand impact on a budget
If you can’t read the data, read the patterns. Brand can feel intangible, but the best-performing businesses know it adds real weight to the bottom line. Here are three common questions small teams (and sometimes larger ones) ask us about how to measure the impact of what they do: How do you measure brand impact […]
Brand new brand? What’s next?
A lot of work we do nowadays is helping businesses and organisations figure out what to do next – after the high-fives and the champaign popping launch of a new brand has died down. The presentation went fabulous. The visuals look beautiful. The MD is happy, and everyone is on board. Now what? Who picks […]
Setting your brand apart: The power of graphic design for differentiation
In an increasingly crowded marketplace, where competition is fierce and consumers are bombarded with choices, the art of differentiation has never been more vital. Among the multitude of strategies at our disposal, one tool stands out as an indicator of distinction and quality – beautiful graphic design. Online or off, graphic design can elevate a […]
What’s my type?
With tens of thousands of typefaces to choose from, where do you begin? Fonts are like people. They come in a million different shapes and sizes, and all have their own personality. From the equally loved AND loathed Comic Sans (mainly loathed to be fair) to the utilitarian Arial there’s a time and a place […]
When is a good time to rebrand?
Identifying when a business should rebrand is a critical decision that can have a significant impact on its success and longevity. Rebranding involves a strategic overhaul of a company’s image, which can encompass changes in its name, logo, visual identity, messaging, market positioning and more. It takes a considerable investment in time, resources and money […]
The power of effective product branding
Boosting Sales and Driving Engagement In today’s competitive marketplace, time and time again effective product branding has proven to be the differentiating factor for businesses aiming to generate more sales and increase customer engagement. Branding delivers value by creating a distinct identity and perception for products or services, enabling businesses to seperate themselves from competitors. […]
We are the school branding experts
We launched The Agency for Education in 2009. Given the volume of work we had done for the education sector before that point, both directly and indirectly, channelling our marketing through a focussed, more immediately relatable vehicle was the best strategy for continued growth in the sector. The circumstances surrounding how we started in […]
Supporting Correla at Utility Week Live
This week we were supporting our client Correla, at the Utility Week Live exhibition in Birmingham. After all the hard work done over the last few months; evolving the Correla brand to be more representative of the business vision and then creating a raft of new on, and offline collateral – it was good to […]
