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Helping a new brand take flight for the legal eagles Gateley plc

Gateley plc are a dynamic legal & professional services group who serve over 5000 clients across the UK. They are progressive, innovative, and continue to grow year on year. In 2019 they took the decision to create a new brand identity that truly reflecting their status. We were delighted to recently start working with them […]

Great copywriting isn’t dead!

Some say great copywriting is dead, but that may well be premature. Trends come and go, but great copywriting always hits the mark. Images are always the go to medium to help advertisers connect – right? Boy oh boy though, beautifully crafted copy can hit you right between the eyes, and we think there might […]

What makes a great website?

Spotting a bad website is easy, but working out what makes a website good can be something of an enigma. While a bad website will have a confusing page structure, with a cluttered layout and low quality information, the essential elements of a good website are harder to spot and isolate. So, what does makes […]

How to write a killer creative brief in 10 easy steps

Whether you need a new logo, website, video, marketing campaign, or any other comms material created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. Obviously not every project will need this level of detail, especially if your designer or agency is familiar with […]

Why you should be using video in your marketing

Video undoubtedly is the go-to online medium. For all sorts of reasons it has become the most effective, powerful way for marketeers to communicate their message. If you’re unconvinced, here are a few stunning facts courtesy of Wordstream that may make you take notice: Video Marketing Volume Statistics • 82% of Twitter users watch video […]

What is your brand’s position?

In the 1970’s Al Ries and Jack Trout popularised the concept of positioning. Since then, they’ve written dozens of books between them and have made a fortune on the speaking circuit. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Most people think of positioning as […]

5 key packaging design considerations

PACKAGING DESIGN

So you’ve conceived, designed, prototyped, and manufactured the Next Big Thing—the product that will change the world. Congratulations! But guess what? You’re not done yet. Now you’ve got to come up with some truly killer packaging to seal the deal and make sure the consumer picks your product off the shelf. Packaging is itself a […]

The value of professional photography

A picture may be worth a thousand words, but how must does that cost in hard cash? When you’re producing your marketing budget and looking at creative and production costs, do you consider your imagery needs? The first myth that has grown up in recent years is that images can be sourced for free. Whatever […]

A brand is so much more than a logo

Jeff Bezos, the founder of Amazon.com was the first to be credited with saying: “Your brand is what other people say about you when you’re not in the room.” We couldn’t have said it better ourselves. This encapsulates what your brand is, and how important it is to your business in a sentence, but let’s […]

Creating great advertising campaigns

If there’s one thing everyone can agree on, it’s that new media – blogs, social networks, online news, etc., has redefined the way advertisers and marketers attract consumers. Competition for consumer’s attention is tough. The statistics are staggering – they’ve gone from being exposed to about 500 ads a day back in the 1970’s to […]