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Small brands can have the biggest personalities

What does it take to turn a typical small business into a powerful brand? Why do some businesses – with relatively mundane products and services – take off, while others stagnate? Often it comes down to personality. Or lack thereof. Long before they were bought out by the food giant Unilever, when Ben Cohen & […]

Why Social Media is vital for your business

The statistics for social media platforms are staggering: for context, as of May 2019, the total worldwide population is 7.7 billion. There are 3.499 billion active social media users. The average daily time spent on social is 142 minutes a day! That pretty much sums up how social media is an unstoppable monster, and an […]

Facebook: choosing to use organic, paid or both?

Have you ever wondered what the difference between organic and paid Facebook marketing tactics are? There are some common mistakes many businesses make with their social media, and we’re often faced with questions on organic vs. paid. So we’ve decided to answer them all here for anyone considering social media in their digital strategy.Have you […]