This year marks a special milestone for us at The Agency — ten years of working side by side with Yale in EMEIA. What started as a professional collaboration has grown into a genuine partnership, built on trust, creativity, and a shared ambition to keep moving the brand forward.
Over the past decade, we’ve had the privilege of creating thousands of packaging designs that have found their way onto shelves across Europe, Middle East, India and Africa – each one carrying Yale’s reputation for trusted security into customers’ homes. We’ve supported exhibitions in major European cities as well as emerging markets further afield, ensuring Yale’s story connects with every audience.
Together, we’ve launched products that have shaped Yale’s presence in EMEIA – developing the tools, presentations, technical documents, and campaigns that make each launch consistent, compelling, and commercially effective. Each project has brought fresh challenges and opportunities, strengthening our collaboration year after year.
Our digital work has been just as rewarding. From social campaigns to immersive showroom experiences, PR events, and advertising campaigns, we’ve helped spark conversations and strengthen connections across the EMEIA region. We’ve also celebrated the people behind the brand, with bespoke trophies, videos, animations, and step-by-step guides that have educated, inspired, and recognised achievements throughout the Yale network.
None of this would have been possible without Yale’s brilliant marketing team. We’ve had the privilege of working alongside such a talented, creative, and committed group of people whose energy has made the past ten years both successful and rewarding.
Angélique, EMEIA Director and Head of Marketing says this:
“The Agency has been a true partner to the Yale EMEIA marketing team, supporting us across a wide range of design and brand activities. They played an instrumental role in rolling out our new brand identity, introducing the new packaging style across a vast product range, and continue to support us with day-to-day marketing content. Always responsive, flexible, and able to meet tight deadlines, they understand our brand, our business pace, and how we work. More than a partner, they feel like part of our team – bringing not only excellent creative work but also a friendly and helpful attitude that makes collaboration positive, easy, and effective.”
Looking ahead, we’re excited about the next chapter. We’re proud to be part of Yale’s journey and look forward to creating fresh, impactful ideas together for years to come.
