The Girls’ Day School Trust (GDST) is the UK’s leading network of independent girls’ schools, with over 3700 staff, and 19000 students.
We have worked extensively with Streatham and Clapham High School across all year groups on key brand and marketing activity. As all girls’ schools, they deliver innovative learning for girls aged three to eighteen.
Alongside our production partners Review in Hertfordshire, we have worked on a number of campaigns to promote events at the school. Utilising a broad mix of media, we defined and created messaging that reinforced important brand differentiators, strategically building campaigns around research and feedback on past communications.
We have also developed packs for potential pupils who have been offered places at the school who attend taster days. The Carpe Diem event creative gives girls an insight on what to expect throughout the day and reinforces the positive brand messaging.
Supporting the wider school, we delivered a refresh of the website content to be more on brand and focus on the primary benefits of choosing an Streatham & Clapham education. We’ve created printed posters and local advertising for events and performances at the school as well as a broad range of supporting collateral such as prospectus and stationery.