Yale Brand Rollout

We have worked with Yale to roll their new brand out globally, refining the proposed application and leading the development of all packaging artwork for their extensive product range.

The new brand encompassed visual and tonal changes and brought the business in line with audience expectations, communicating their almost 200 year history and expertise in both mechanical and digital security products. Yale operate in 125 countries round the world and updating the brand across all product lines encompasses, packaging, campaign creation, sales support, video production, event support and brand integrations.

Alongside the work to update the brand for Yale, we have created augmented reality experiences, illustrated and animated user guides and installation material, created sales brochures and a huge range of sales support material. We create Amazon Plus content and create campaigns packaged as tool kits that can be distributed for global teams to follow.

Our expertise with the packaging has led to The Agency reviewing work done by teams around the world before it is approved and sent for production. We are able to quickly advise on inaccuracies with the brand application, design or errors with the artwork itself.

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