Yale Linus^® Smart Lock Product Launch

Powered by advanced software and the intuitive Yale Access mobile app, Linus® allows for keyless entry and gives users the ability to see who comes and when, grant virtual guest keys, and check whether the door is open or closed.

Recognized for its sleek, intelligent design and best in class materials at the prestigious Red Dot Awards, European Design Awards and The Ambient Awards at CES Las Vegas earlier this year, Linus^® is a perfect starting point to the stylish and smart home of today!

We created the packaging for the various SKUs and global variants as well as POS and promotional support for retailers. We developed installation guides and broad range of support such as literature downloads, social media campaigns and Amazon + content.

We supported Yale with the launch of Linus^® in all regions. We created content packs that gave teams everything they would need to market the new product in their region. The contact packs featured descriptions to use throughout marketing, advice on tone of voice and key statistics to highlight the state of the market. The packs also contained imagery, campaigns and content so “out of the box” teams were ready to launch.